Heroics are holding it together and the founder is the bottleneck. I spent two decades fixing that inside global enterprises. Now I do it for businesses your size: one day on one problem from £1,450, or a standing half-day every month from £950, and a written plan you could carry out without me, every time.
You get me, not a pyramid of analysts. The person you meet on day one is the person doing the work on day ninety.
Every engagement, even a single day, ends with a written, prioritised set of actions. You could execute them without me. That's deliberate.
Day rates, monthly subscriptions or fixed-price projects. Any minimum term is short and stated before you sign. No surprises on the invoice.
Start small, scale when it earns its keep. Prices are indicative ballparks: complexity moves them, the SOW fixes them, and no VAT is added to any of them. Every one of them starts the same way, with a free 30-minute call to see whether it fits, or an email if you'd rather type. Wondering about IR35, confidentiality, or what happens if it isn't working? The questions people actually ask are answered here. The AI Context Sprint has a section of its own further down.
Ninety minutes on whatever is keeping you up, with no brochure and no pitch. Skip the guessing about which of the cards below you need: bring the problem, leave with a view on it and a straight answer on what, if anything, to buy next. If it is not useful inside the first ten minutes, it is free.
One full day on your most pressing problem: pre-reading, a structured working session, and a written action plan within 48 hours.
Senior judgement as a subscription. A standing session every month to work the biggest problem on your desk, and a straight answer on the phone whenever something can't wait.
A senior executive on your team without the hire. Fractional COO, CTO/CIO or strategy lead, embedded in your leadership rhythm.
A defined outcome, delivered. Operating model redesign, technology selection, integration playbook, or a value creation plan turned into an executed roadmap.
Not founded yet? The Founder Launchpad is one day before day one, from £1,250: an honest verdict on the idea and a launch plan that earns proper prices from customer one.
By conversation. Some things need senior judgement rather than a product name: an advisory board seat, including the board's questions about AI; an exit readiness review a year or three before you sell; a second opinion before you sign something big. Ask.
Most of the work is with owner-managed businesses between £1m and £20m, because that is where the walls arrive fastest and the budget for a full-time executive arrives last. The same walls appear at every scale, though: the £3m business and the $3bn business hit them in the same order, and I've watched both.
Every quote, every hire and every awkward customer still crosses one desk, and the desk is yours. What you need is the structure and rhythm of a bigger business, sized for this one: decision rights that are written down, an operating rhythm that runs without you in the room, and numbers you can read in an hour a week. Board-level thinking in your corner every month, for less than half the cost of your cheapest employee, and a written plan with every engagement, even a single day.
See how it worksThe four results at the top of the page, in full, plus one more. When these stories say "we", they mean the owner and me working it out together; there is no office full of consultants behind the curtain. Ask me about any of them and I'll tell you what actually happened, including the parts that didn't work.
A well-regarded local agency competing on fee against corporate chains and online listers, working harder each year for thinner margins. We repositioned the firm at the top of its market: brand, fee structure and a service worth the fee, saying no to the stock it used to chase.
Second-generation engineering firm where every quote, schedule and dispute crossed the owner's desk. We installed written decision rights, a weekly operating rhythm and a quote-to-cash process that didn't need her in the middle of it.
Revenue climbing, profit flat, team exhausted, and an owner convinced he needed more salespeople. Customer-level profitability analysis showed a fifth of clients consumed half the service desk. We repriced, exited the worst, and refocused sales on the profile that actually paid.
A brand built on its founder's voice, spending heavily on an agency for content that sounded like everyone else's. An AI Context Sprint built the context pack and workflows to produce her voice at machine speed in-house, with the agency retained only for campaigns.
A steady line of employees-turned-founders, from personal trainer to dog groomer to bookkeeper, each launched at the top of their local market rather than the bottom of it. Together we built the sharp value proposition, pricing with a spine, a healthy pipeline before day one, and all the plumbing (brand, tools, process, numbers) a business needs to launch, grow and scale. The pattern holds in every trade: position on value, not price, and the right customers find you.
Two decades in the engine rooms of global enterprise, where other companies paid a fortune for the lessons above. Unnamed and deliberately blunted, because with clients like these discretion is most of the job; specifics under an NDA.
Three related businesses doing the same things three different ways, and nobody able to see the whole picture. So we went and looked: over 1,600 observations, five patterns, a sequence to fix them in, and several million a year in duplicated licences nobody had spotted. Opinion would have been quicker. It would also have been wrong.
A global investment bank had bought a trading platform where downtime cost six figures a minute, and nobody had asked the question the integration turned on: how integrated should these two actually be? Not fully, as it turned out. Most acquisitions answer that by accident and pay for it later.
A software business an entire profession relied on daily, whose customers had begun asking to buy by subscription rather than by licence, with no playbook to copy. Leadership needed help identifying half the questions before anyone could answer them. Same product throughout. A different business underneath it.
A global law firm's security team, firefighting daily and known as the department that says no. The instinct was to buy better tooling. We started somewhere duller: who decides what, and what this team is for. Written down, the roadmap almost designed itself. The tooling was never the hard part. It rarely is.
There's plenty more: banking, payments, telecoms, media, energy, retail and software, on three continents. Looking back, the sector barely changed the answer.
A few lines from people who've been in the room, taken from my LinkedIn recommendations.
An outstanding consultant and team member who galvanised the team to get the best out of everyone. I would rate Ian as one of the most pragmatic consultants I've worked with.
That rare combination of a leader with deep technical skills and experience. His ability to engage and influence stakeholders, together with deep analytical skills, sees Ian deliver complex programmes with ease.
The ability to write a technical document that can be understood by non-techies, while providing a clear business case. I recommended him to one of my good customers: the ultimate litmus test of trust.
Calmness under pressure, attention to detail and, above all, willingness to share his considerable knowledge and to mentor the less experienced. It sets him apart.
There are more where these came from: read them on LinkedIn →
Your AI doesn't know your business. Two weeks, and it does.
Tried ChatGPT and got something that reads like everyone else's? Suspect competitors are pulling ahead? Or does the whole thing just smell like hype? All three instincts are reasonable, and they share one root: AI without your context is a very confident stranger. Closing that gap is a business exercise, not a technical one.
A short, sharp engagement for wherever you're starting from: tools that disappoint, healthy scepticism, or a blank sheet and a nagging feeling. It ends with tools that actually know your business, doing only the jobs they deserve, and not a whiff of AI slop reaching your customers.
Enterprises spend millions learning that AI output is only as good as the context behind it. I've led that work at global scale, and the lesson translates directly: the winners aren't the businesses using AI loudest, they're the ones using it with judgement.
One part of that context is what a business sounds like, so I built a tool for it. smarticulate.io measures how your writing actually reads and turns it into rules a person or a model can follow. It runs separately from this, and the first measurement is free.
Or send me a note if you'd rather start by typing.
Want to know who you'd be working with? Meet your consulting partner →
Want a feel for how I think first? Read something I've written →
Deciding between a fraction, an interim and a hire? The guides, with the numbers in →
Not sure what you need? Let's just talk →
The easiest first step is a free 30-minute call about your most pressing problem, or the thing you can't quite name, leading to a Diagnostic Day if it fits: one day, a written plan within 48 hours, and nothing to lose but the problem. Not sure it's the right fit? Book or email anyway. If I can't help, I'll say so and point you towards someone who can.
Too busy to stop and think during the day? There's a limited number of evening slots, 6pm to 8pm Monday to Thursday, for exactly that reason.
Prefer to type? Send me a note · Or connect on LinkedIn.
Based in England, about an hour from London, if you fancy a cup of tea or something stronger. But my postcode doesn't scope the work: on site anywhere, London, the UK, the US or beyond, with travel recharged at cost wherever the table is. Remote everywhere; the experience was earned worldwide and travels well.